Web Development Seminars Webinars

Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you 301 redirecting them or leaving canonicalization to chance? Confused on even how to pronounce canonicalization, in addition to now being worried about it? Relax. This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.

Moderator: Detlev Johnson, CEO, Search Return

Speakers:
Brian Combs, Founder and Senior Vice President, Apogee Search
Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc.
Stephan Spencer, President, Netconcepts
Navneet Virk, Director of Search Marketing, Roundarch

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If SEO 1.0 is about ensuring that 1990s-era web design techniques (such as tables and frames) are modified to minimize search engine ranking issues, then Web 2.0 is all about addressing how you can make your sites search-engine friendly with new technology. CSS, AJAX and other dynamic design techniques can give search engines fits; SEO 2.0 is all about ensuring that Web 2.0 sites are as search engine friendly as Web 1.0 sites.

Moderator: Stephan Spencer, President, Netconcepts

Speakers:
Mikkel deMib Svendsen, Creative Director, deMib.com
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Nathan Buggia, Lead Program Manager, Live Search Webmaster Central, Microsoft

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The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.

Moderator: Vanessa Fox, Features Editor, Search Engine Land

Speakers:
Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, NetConcepts
Phil Stelter

Q&A Speakers:
Paul Dillon, Director, Live Search Shopping, Microsoft
Ken Kronquist, Director of Product Management, Yahoo! Shopping

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In this session on local search at the Search Marketing Expo West, you’ll learn how local listings are being blended into the regular results of major search engines. Experts will also offer their tips to increase the chances that your listings will be among those folded in.

Moderator: Vanessa Fox, Features Editor, Search Engine Land
Q&A Moderator: Matt McGee, SEO Manager, Marchex

Speakers:
Gab Goldenberg, Owner, SEO ROI
Eric Lander, Associate Editor, Search Engine Journal
Chris Smith, Lead Search Strategist, NetConcepts

Q&A Speakers:
Brian Gill, Director of Product Management, Yahoo! Local
Kevin Hagwell, Senior Product Manager, Live Search Maps, Microsoft

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Table moderator:
Brian Klais, Vice President of Search, Netconcepts

Table topic:
Natural search marketing and analytics

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If you want the “secret sauce” to rocketing past your competitors in the search results, this session is for you.

• Learn how to gain higher rankings through Web 2.0, “The Long Tail,” blogs, and social networks
• Obtain the tools and techniques to ‘reverse engineer’ competing sites that outperform yours in Google

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iGoogle, Facebook, MySpace, Bebo - social networks are the hottest topic of Web 2.0. Recent developments such as Google’s OpenSocial platform may further accelerate the explosive growth in widget and gadget application users. So what do widgets really mean to your customers and to your bottom line? What monetization strategies should you focus on to ensure widgets are more than just a buzzword to your organization? And how to you prevent your widget from becoming another lost or unused orphan among thousands of other apps? Misty Locke, co-founder and president of Range Online Media, has been working with numerous retailers to determine the most innovative, engaging and measurable approach to web applications. Misty will lead a discussion with other industry experts to answer these questions and to tackle how to succeed with widgets and gadgets today, pitfalls to avoid and emerging opportunities beyond 2008.

Speakers:
Misty Locke, Co-Founder and President, Range Online Media
Stephan Spencer, Founder and President, NetConcepts
Pinny Gniwisch, Founder and EVP Marketing, ice.com

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Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.

Panelists:
Rick Klau, Strategic Partner Development Content Acquisition, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision

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Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Speakers:
Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, Netconcepts
Shari Thurow, Founder & SEO, Omni Marketing Interactive

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Jeff Muendel writes in this article featured on Practical eCommerce:

Traffic down? Conversions starting to wane? It could be any number of SEO issues. Finding free online tools to hone search optimization for an ecommerce site can be tough. There are a lot of them out there, often promotional in nature, and they offer varying degrees of features and reliability. Some spit out data that is simply erroneous and applying this sort of information to website design can be useless at best and deadly, in Internet terms, of course, at worst.

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